Tony Zambito

JUNE 26, 2011

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.  What we do know is that B2B buyers are demanding more social experiences in their buying processes.   To date, it appears that many of the efforts to reach buyers remain tactical in nature.  Companies are looking to social media and other means such as content marketing to fit into their existing structure a

Business 154

Business B2B Demand Generation Agencies Wikipedia 154

Tony Zambito

JUNE 13, 2011

Image by smemon87 via Flickr. This is the fourth and last installment of my initial reflection on Social Buyerology.  The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.  In the third installment, Social Buyerol

Buyer Personas 126

Buyer Personas Peer-to-peer Planning Viral Marketing 126

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.  The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.  In this third installment, we look at how Social Buyerology can be

Buyer Personas 141

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 141