Tony Zambito

NOVEMBER 28, 2010

Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.  Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.   B2B organizations are either dipping their toes in the social media waters while some have dived in nose first with elaborate presence.  One thing is clear, m

Social Media 152

Social Media Peer-to-peer Buy Media 152

Tony Zambito

NOVEMBER 21, 2010

Image by jackanapes via Flickr. Optimizing revenue growth is by far the toughest assignment for sales and marketing today.  While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher.  We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. 

Top of Funnel 136

Top of Funnel AIDA Buyer Personas Terms and Conditions 136

Tony Zambito

NOVEMBER 15, 2010

Image by J. Stephen Conn via Flickr. We, as a country, have just witnessed another mid-term election of the House as well as Governor races in various states.  Opposing sentiments are running deeper and the polarization continues to put a paralyzing stranglehold on the Congress and Senate.  The widening gap between the two parties severely affecting the ability to legislate as our founding fathers had envisioned.  This past election made me think about parallels to the ongoing

Buyer Personas 141

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 141

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.  It has been the prevailing underpinnings for a market-driven economy for well over 250 years.  One of the early pioneers of modern economics, Adam Smith who was a Scottish philosopher as well as political economist, put forth theories related to the relationship of price to supply and demand in the seminal work of his life, An Inquiry into the Nature and Causes of the Wealth of Natio

Peer-to-peer 116

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 116

Tony Zambito

NOVEMBER 1, 2010

Cover via Amazon. The expression “monumental shift” is a powerful one.  It is filled with connotations that represent and implies transformational changes are occurring.  In the world of books we see the title of Shift as perhaps the new trendy title for business as well as personal self-help oriented books.  Two notable books in the business and self-help categories are Peter Arnell’s book Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand on how to cha

Design 155

Design Buyer Personas B2B Thought Leadership Lead Ranking 155

Tony Zambito

NOVEMBER 8, 2010

Demand 136

Demand Buyer Personas Buying Cycle Demand Generation 136