Tony Zambito

SEPTEMBER 28, 2010

Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis.  Problem solving and decision making in the business world is usually accompanied by a heavy prerequisite dose of being backed up by the quantifiable and the predictive.  We look at the quantifiable as if the numbers presented themselves will guarantee the results.  When confro

Buyer Personas 126

Buyer Personas Enterprise Management Marketing Automation Services Social Media 126

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.   Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasi

Top of Funnel 154

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 154

Tony Zambito

SEPTEMBER 20, 2010

Image by jordanfischer via Flickr. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.   Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with

Top of Funnel 122

Top of Funnel Buyer Personas Buyer's Journey Digital Marketing Funnels 122

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape.  Once again, the business landscape is being altered by advances in technology and new mediums that could not be fathomed as little as five years ago.  What we do know today is that each time the business landscape undergoes significant rearrangement; the balance of power co

Marketing Management 133

Marketing Management Buyer Personas Marketing Automation Services Loyalty 133

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.  Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.  For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarmi

Buyer Personas 149

Buyer Personas Buying Cycle B2B Lead Ranking 149