Boost Demand Generation Using Target Ready Buyer Models
Tony Zambito
FEBRUARY 2, 2012
©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing. Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation. Contrary to hyped notions of sales going away to wither in the desert – lead generation and the new label of demand generation are more important today tha
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