Predictive Buyer Modeling Is Changing the Future of B2B
Tony Zambito
JANUARY 30, 2012
Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning.
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