Buyerology Trend: Think Buyer Network vs. Buyer
Tony Zambito
NOVEMBER 21, 2011
Image by cesarharada.com via Flickr. This is the fourth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. The first three covered experience creation , BIG insights , and demand fulfillment. This article looks at how buyers are developing more complex networks of interactions as well as decision-making and how organizations must adapt their view of buying.
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