Tue.Oct 25, 2011

Tony Zambito

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Buyerology: Understanding Buyer Choice

Tony Zambito

Image by Will Lion via Flickr. When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make.  Oftentimes, strategies are crafted with a singular focus on the purchase decision.  However, increasingly evident today is that buyers make purchase decisions that are a summation of several choices.  In today’s social world, buyers are confronted with making choices in more areas than ever that