Buyer Personas Require Regular Refreshing
Tony Zambito
AUGUST 22, 2011
Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development. One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas. The constant evolution of buyer behavior is the primary driver behind this principle. A realization is settl
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