Tue.Aug 02, 2011

Tony Zambito

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Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)

Tony Zambito

Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas.  In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age.  In part 4, I would like to center on the role needed in organizations for buyer persona development to adapt to social business.