Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)
Tony Zambito
AUGUST 2, 2011
Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas. In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age. In part 4, I would like to center on the role needed in organizations for buyer persona development to adapt to social business.
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