Tomorrow People

NOVEMBER 21, 2011

SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). With the number of internet users in the UK predicted to grow to an estimated 43.7 million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue.

Search Engine Marketing 190

Search Engine Marketing Top of Funnel Search Marketing Effectiveness 190

Tomorrow People

NOVEMBER 25, 2011

SEO vs. Marketing. Sounds contradictory doesn’t it? Why would you have an SEO marketing approach that conflicts with your marketing strategy? Surely both have the same aim – to help a business win more customers and make more revenue? The two should fit together. After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ).

SEO 189

SEO Paid Search Agency SEM Advertising Agencies 189

Tomorrow People

NOVEMBER 23, 2011

What are Britain’s businesses missing when it comes to SEO? The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ). So if the internet does indeed offer so much scope for development why are so many companies still missing out?

SEO 188

SEO Paid Search Agency SEM Inbound Marketing 188