December, 2012

Tomorrow People

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Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

'What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest.

article thumbnail

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest.

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The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

'How do big brands measure up on social media? "The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.

article thumbnail

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? "The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.