March, 2012

Tomorrow People

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Retargeting: Does Bothering Your Customers Really Work?

Tomorrow People

Bothering your customers is tempting. People always seem to think “maybe they didn’t get the message,” and “maybe I should talk with them just one more time,” and then another time, and another, and another. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.

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The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot).

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

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How to Implement a Pull Marketing Strategy

Tomorrow People

What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches.

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Pull Marketing Strategy: 3 Steps to Attracting More Customers

Tomorrow People

Attracting customers is the lifeblood of every business. Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Apply these steps to your business to attract more customers with less effort. 1. Track your market. A crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them.

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Lead Nurturing & Behavioural Marketing

Tomorrow People

Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories.

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Poll of the Day: Telemarketing - Dead or Alive?

Tomorrow People

The cold call is a fact of everyday life. With British consumers receiving an average of six cold calls a month at home, three-quarters of people want cold calling to be banned, according to a recent survey (Source: Which). Both domestic and business prospects are becoming increasingly resistant to the lure of the cold call, however well delivered. This means that creating new leads from cold calling is becoming more challenging and time consuming.