December, 2011

Tomorrow People

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eGuide on getting more ROI from your marketing strategy

Tomorrow People

Why inbound marketing is your marketing strategy’s new best friend. Go on, admit it. You want your marketing strategy to get you better results. You want more from marketing budget - and that makes perfect sense. But what’s the missing ingredient that can transform your marketing into something truly effective? Inbound marketing. As a highly innovative and targeted approach, inbound marketing is designed to take the mix up out of your marketing mix.

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eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 technologies” achieve higher profits (Source: McKinsey). So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies?

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How to get more with a marketing mix

Tomorrow People

Marketing. It can make the difference between a good business performance and a great one. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. 1. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products?

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What’s your marketing strategy resolution for 2012?

Tomorrow People

The New Year is nearly here. Do you have a marketing strategy resolution for 2012? What do you wish you had done differently in 2011 and what will take you forward into the coming 12 months? Here are some suggestions for some New Year’s resolutions to create a marketing strategy that works in 2012: New Year’s Resolution 1: I will get a better ROI on my marketing.

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What’s your marketing plan for 2012?

Tomorrow People

Do you have a marketing plan for 2012? Is it simply to spend less on your marketing or to work towards a specific goal? Or are you wondering where to start? Here are a few tips to creating a marketing plan for the year ahead. Fine tune your strategy. This is the crucial part. Assess what your business approach is for the year ahead, then consider how you can reach your target market.

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Two tips for marketing on a budget in 2012

Tomorrow People

Marketing and budget don’t always seem to go together. It’s all too easy for a business to spend reactively and end up achieving very little. It also often seems that doing one big marketing push ends up being costly, rather than cost effective. Here are two tips to marketing better on a budget in the year ahead: 1. Create a game plan - and stick to it.

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Creating a Website That Works!

Tomorrow People

How to make a website that works. A website that works may sound like an obvious thing. After all, all websites work don’t they? Actually, many websites only work in very basic, functional terms, but fail to work in bringing in web traffic and converting it into sales. Here are three things you need to know about how to make a website that works for you: Bringing in visitors.