October, 2011

Tomorrow People

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The Death of Advertising

Tomorrow People

The king is dead.long live the king. It’s not something that the average advertising agency would like to admit, but advertising as we know it has changed for good. That’s not surprising with so many new ways for companies to reach their target market, at a lower cost. Instead of the high cost, low impact reach of traditional media and print advertising, another approach is helping businesses to achieve more with less.

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What You Can Learn from Steve Jobs' Press Release

Tomorrow People

Have you read the press release from Steve Jobs on his resignation? If not, I suggest you do. It’s simple, straightforward and honest, and a great example for others to emulate. Here’s why we like it: 1) It Answers Questions without Added Fluff. Without going into unnecessary details, the release succinctly fulfills its purpose by answering the two most important questions: why Jobs is resigning and what happens next.

Press 146
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Steve Jobs said: "You can't just ask customers what they want."

Tomorrow People

Why buyer behaviour has changed. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. “as you’ve noticed, people don’t want to be sold to.

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30 Smart Quotes on the New Business Marketing

Tomorrow People

With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. So we’ve carefully selected the best 30 quotes from the world’s greatest branding experts, marketing thinkers and creatives to save you time. Here’s what they have to say on the subject: Why the web takes the lead (and the leads).

Web 2.0 222
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What is the Future of Business Marketing?

Tomorrow People

“There is no black magic to successfully attracting customers via the web.” Rand Fishkin, Founder, Seomoz. Ever wished you could pick the brains of the brightest and best in marketing and business? We just did - so you don’t have to. In our eGuide 30 Smart Quotes on the New Business Marketing we bring together insight and expertise from some of the greatest thinkers - and do-ers - in inbound marketing , business and new media.

Business 210
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How to Get the Best from Inbound Marketing?

Tomorrow People

The key to successful inbound marketing strategy is to apply a methodology consistently. Keep the following issues in mind to ensure that you apply inbound marketing effectively to your business: Every new lead starts with listening. Your potential customers have a great deal to tell you. Are you listening out - or missing out on vital insight that could help grow your customer-base and your business?

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How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. 2. Creating. Creating is another essential step in the Zoober methodology.