Why B2B Telemarketing Needs to Change
Tomorrow People
JANUARY 25, 2012
B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. Here’s why b2b telemarketing needs to change: British consumers receive an average of six cold calls a month at home and three-quarters of people want cold calling to be banned, according to a recent survey (Source: Which?
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