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How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Difference Between Paid, Owned and Earned Media

Tomorrow People

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation. SEO Content & Data

5 Steps to Creating a Compelling Marketing Strategy

Tomorrow People

Highly significant within an organisation, a great CMO ultimately helps to drive the business forward. But how do the most successful CMOs deliver a compelling inbound content marketing strategy?

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5 Essential Components of a Persona Profile

Tomorrow People

Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

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Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

The journey to high-performing B2B content [Infographic]

Tomorrow People

Content lies at the heart of inbound B2B marketing, but how can you take an idea to a high-performing reality? Content Strategy B2B Marketing

Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Chief Marketing Personaliser: 5 Ways Technology Can Drive Your Marketing Strategy

Tomorrow People

How the CMO can drive innovation and deliver personalised customer experiences with the help of forward-thinking marketing technology.

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Why Google Search Trends Can Show You What Your Audience Is Looking For

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Three smart ways to make Google search trends your ultimate customer research tool kit.

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

What Is a B2B Marketing Experience?

Tomorrow People

We are in the age of the customer. Consumers are now far more in control of their relationships with businesses than ever before as digital has revolutionised how we interact with the world and each other

How Website Performance Insights Can Reveal What Your Customers Want

Tomorrow People

Standard website metrics can give you a powerful understanding of what your customers really want.

How to Make Friends who Influence People [SlideShare]

Tomorrow People

Enhancing your content marketing strategy with influencer engagement. Content Marketing Social Networking

Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Are you making the most of marketing technology? Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Why Customer Experience Should be the Focal Point of a Content Strategy

Tomorrow People

4 reasons customer experience is key to content strategy. Customer Experience

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. Research Keywords Effectively. Use Backlinks Wisely.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? And they're all seeing great results from it. So how do you make the leap?

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. Research Keywords Effectively. Use Backlinks Wisely.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs.

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Four Characteristics of a Successful Brand Community

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Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. He was Dave Trott, Executive Creative Director at CSTTG. Let me share with you an example from the talk.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. Each company received one tweet per weekday for four consecutive weeks. Positive ("thank you!"). Negative.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How is Mobile Changing Business? [INFOGRAPHIC]

Tomorrow People

The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic.

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Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Tomorrow People

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to. Yes, that’s right. No more sending out royal communications with messengers on horseback. No more relying on official scribes.

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Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Two different worlds!’ you cry. But not so fast! So read on to learn more!

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web. But that’s all changed.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.