Sat.Jan 19, 2013 - Fri.Jan 25, 2013

The Point

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Taking Stock of Your Lead Management Process: 5 Key Questions

The Point

Key to designing an effective lead nurturing program is taking stock of your current lead management process. By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. Note: it’s critically important that representatives from your sales organization have a seat at the table for this initial discovery process – not just