3 Demand Generation Goals to Avoid in 2013
The Point
JANUARY 17, 2013
1. Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people. Lead nurturing is a means to an end, a program in the service of a goal. And it’s that end goal, the business objective, that should be the true measuring stick for the year.
161 
Let's personalize your content