Are Webinars too Popular?
The Point
JULY 19, 2010
Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. As always, however, only a fraction of my original conversation made its way into the final piece, so here are some additional thoughts on the topic: In the interview, I suggested that many companies rely too much on Webinars, often for the wro
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