Factoids: How to Tweet Multiple Times About the Same Offer
The Point
JUNE 24, 2010
So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the context of the content as a whole. As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer.
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