A Simple Technique for Reducing Bounces & Unsubscribes
The Point
APRIL 8, 2010
It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*.
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