7 Mistakes To Avoid In Your Next Webinar Invitation
The Point
MARCH 11, 2010
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise your brand necessarily, but if the goal of the email is to get the reader to register for the event, the less that event appears to be a litany of reasons t
188 
Let's personalize your content