Wed.Sep 28, 2016

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What is Account-Based Marketing? Everything You Need to Know


Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. If you’re not doing it, you’re talking about how you can get started and what the benefits are. If you’ve heard the term and wondered, what is account-based marketing and how do I execute it successfully ? This post is for you. Program. Event Invites.


Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! The fall tends to take the team around the country and this year is no exception. Which ones? Glad you asked. Content, Search and Social Interplay. Date / Time : Wednesday October 12 th , 2:45pm PST.


Pursuit Of Goals Drive Buyer’s Journey

Tony Zambito

Customer Journey by Rafael Garcia Motta. One of my favorite apps is the Starbuck’s app.  Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location.  Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. So that I continue to reach the goal of enough stars to get the occasional free drink plus other offers.


How to Speak the Same Language as Your Marketing Audience


Who are you writing for? Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Do you know the buzzwords they use every day? Knowing who you are speaking to is a key component of any kind of effective communication. This practice also helps establish trust. It’s time to get to work.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

What Is a Content-Enabled Campaign?

B2B Marketing Insider

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Translation: They bridge […].

How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

B2B Marketing Insider

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. Content Marketing

Going Global in Marketing Involves More Than Just Translating The Words

It's All About Revenue

Globalization is key to Modern Marketing. Global companies stand out from competitors, can work with remote teams in other countries, reach new and different kinds of customers and engage more deeply with segments in alpha cities. But as the Harvard Business Review points out , going global is “much easier to admire than to imitate.” Formal or Informal Translate everything!

Why Video Is The Answer To Employee Communications Teams’ Prayers


What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list? Wait, that’s probably a silly question. EVERYONE wants video. So let me rephrase: If you’re part of an employee communications team, is video on your “Needs” list? If it’s not, check your forehead – that ice cream sandwich might have given you permanent brain freeze.  . It’s a must-have.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

New Vidyard Interactive Player Makes Videos More Engaging


Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement. Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. Media Contact: Brad Hem.

4 Questions You Need to Answer Before You Create a Content Plan


One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward. content methodology works in much the same way as a flywheel.


Ask a Content Guy: How Do I Monetize My Content Marketing?


As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It turns out they’re not. No one else on earth is as big of a dork as I am. These mailbags are consistently among our top-performing posts every month.). ON TO THE MAILBAG.


Forecasting Best Practices: A Sirius Perspective


Reps have never seen a deal that they can’t win. Joe Ort knows this all too well. He has been in sales at SiriusDecisions , which empowers business leaders to make better decisions, execute with precision and accelerate growth. So he knows what it’s like to “carry the bag.”. Ort understands the inherent sense of confidence that drives salespeople and appreciates that can-close attitude. Joe Ort.


Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search


For a while now, the steady digital marketing mantra has been “Content is king.” This holds true for healthcare marketing and is unlikely to change anytime soon. However, to abide by this mantra, it takes more than just a continuous, “healthy dose” of new content – it must be meaningful to patients, given a proper purpose and evaluated in order to gauge its effectiveness.


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking


I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically! So w hich blog should do you boost? Page 2?


How B2B Vendors Can Generate Trust and Credibility With Their Website


What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer's cycle? What kind of content is important to them? Spoiler alert: it’s not rocket science. 1) Buyers won’t give you a chance until they’ve seen legitimate identification. How did you do?


Introducing the Single Page Calculator: SnapApp September Release


In September, the Product Team is excited to announce you can now create Single-Page Calculators within the SnapApp platform. Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page. Check out our example below! Content loading. Content loading


A Brief History of Facebook Marketing

Content Standard

As I rounded the corner in the Boston T station to make my train home after work, the lights above the doors started flashing—which, paired with a ding , signaled the doors were about to close. broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief. Engagement announcement: how exciting! Like*. Tasty video of a chocolate chipwich dessert: arguably more exciting!


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Want to Target Recent Visitors to your Job Board AND the Contacts in Your ATS?

Haley Marketing

Before I start hashing out the nuts and bolts of Re-Recruiting here at the Haley Marketing Group, let me provide some context: Think about the last time you considered the dream vacation or that new boat. Maybe it was a set of golf clubs or a sparkling pair of earrings. You browsed around, made the prudent decision to not hit purchase and walked away. Welcome to Re-Recruiting. How Does It Work?

The 4 Things That All Well-Connected People Do

Modern B2B Marketing

Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. When I graduated, it was the tail end of what is now known as The Great Recession. In

Ask the Experts: Delivering a Consistent Customer Experience


Customer experience. The two words that haven’t stop buzzing in our ears since 2015 with no signs of slowing down. Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. What does marketing have to do with effective CX? Here’s what they had to say. That’s not possible.

Lessons in Design and Marketing Innovation from the Early Days of Nike


This post, Lessons in Design and Marketing Innovation from the Early Days of Nike , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Everything you need is already inside.”. Bill Bowerman, Nike co-founder. His name was Bill Bowerman. Still, he kept on going. Upon graduating from U of O, Phil pursued an MBA at Stanford.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

If you were able to join us at Content Marketing World  — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment , the energy and momentum we are seeing right now are far more positive. To what factors do marketers attribute this increased success? research Click To Tweet. research Click To Tweet.

How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]


It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth. What's the difference between a Story and a snap?

Near Field Communication & Direct Mail


Near-field communication (NFC) technology allows you to embed information into print materials, making them truly interactive. NFC brings print technology into the modern era, making it dynamic and expanding the amount of information that can be shared and the ways in which consumers can interact with brands and services. tiny tag or chip which emits […]. Customer Experience direct mail printing technology


Who Does Google Love More: SEO or Content Marketing?


Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.” [1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing. Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content. Because Google likes it.


2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Sales Onboarding: A Barometer for Success [Q&A with David Brock]



How to Calculate the ROI of Social Media Marketing


– Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. So much of social media is on the. The post How to Calculate the ROI of Social Media Marketing appeared first on Opentopic. Brands & Marketers


Your Holiday Marketing Wrapped Up With a Bow — The 2016 Everything Holiday Resource Center Opens Soon!

Vertical Response

Prepping your business for the busy holiday season doesn’t have to be a daunting task. Whether you’re trying to establish a holiday marketing game plan or simply looking for a few creative, holiday-themed marketing ideas, we’ve got you covered. The 2016 Everything Holiday Resource Center has all of the holiday tools and guides you’ll need to prepare and manage your seasonal marketing campaigns. Among this year’s tips, tools, and festive freebies, you’ll find: Email marketing calendars. Email and social media marketing how-to’s. All rights reserved.

How Tech and Big Data Influence Experience Design

Experience Marketing Insights

Big data is a valuable feedback tool for experience designers

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.