Tue.Jul 26, 2016

The Point

Trending Sources

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Conclusion.


5 Things You Can Do To Improve B2B Lead Generation

B2B Lead Generation Blog

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” ” In this session you’ll learn what you can do to improve the following: How to get sales and marketing collaborating with these questions. Nurture leads more effectively.

How the Personality of a CMO Compares To Others In the C Suite

It's All About Revenue

Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. Help or Hinder? The Boardroom.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]


If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They don’t tag new subscribers so they can evaluate their list-building tactics later. Don’t buy subscribers.

How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. When it comes to finding the backbone of e-commerce – the software to run it – there is a lot to consider and prioritize before moving forward with any solution. That is an easy one, ALWAYS. Can you highlight some best practices for companies considering an e-commerce platform?

RFP 30

10 Proofreading Tools To Make Your Blog Posts Shareable

B2B Marketing Insider

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will […].

Getting Started with Live Streaming


So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. These are: 1. Video Camera. This is a no-brainer.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 Overlooked Ways to Win More New Clients


Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? Strategies for Winning More Clients. 1) Make sure they're worth it. So what's an agency to do?

The Seven Best File Sharing Tools


Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., Google Review Count:  699,000.

It's Not About The Release Anymore. PR is Now Social PR.


Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. Say that after two cocktails.)The The PR job has changed dramatically in the last decade.


Using Psychology to Optimize Your Lead Generation UX


This post, Using Psychology to Optimize Your Lead Generation UX , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Paul Rand. Source: SumoMe.


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Predictive Toolbox: How To Use Predictive in B2B Marketing


Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. Marketers find themselves asking important questions about their audience as they invest in new technologies and tools to gather better insights and data. At Radius, we believe Predictive is the answer. – Click to tweet.


If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises. Through the window, the morning light shone in, and I sat quiet, alone, and focused. I was gearing up for what felt like the biggest campaign of my life—yet again. The Prodigal Marketer Returns.

Predictive Toolbox: How To Use Predictive in B2B Marketing


Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. Marketers find themselves asking important questions about their audience as they invest in new technologies and tools to gather better insights and data. At Radius, we believe Predictive is the answer. – Click to tweet.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. Should Facebook be regulated? Or, is it?

Cable 21

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

An Early Warning Sign for a Bad Sales Job

Jill Konrath's Fresh Sales Strategies Blog

Anyone who has ever taken a nightmare sales job can, in retrospect, detect some warning signs. But they didn’t pay attention to them. Or, they hoped they were wrong. Or, they were scared to not have a paycheck. Desperation and seduction can easily override good sense


Make the Most of Your Existing Marketing Budget


More money seems like the answer to so many problems, but at a lot of businesses, you know it just isn’t going to happen. The budget is what it is. With some savvy, technological acumen, and the right approach though, you can make the budget you have go further. Hive9


B2B Marketing Calls-to-Action: Best Practices by Channel

B2B Marketing Insider

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […]. Content Marketing

Why Personalization Is A Must For The Mobile Customer Experience


You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter what industry you are in, The post Why Personalization Is A Must For The Mobile Customer Experience appeared first on Opentopic. Cognitive Technology

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

This Month in Interactive Content: The Best of July


The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. There is no right way or wrong way to make use of interactive content on your website. The point of interactivity is to get your audience more engaged with your content and, thus, with your company. If you can do that, your interactive experiment was successful. Who : The Washington Post.

The Future of Search Engine Advertising


The Future of Search Engine Advertising and Why You Need to Innovate This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most. The post The Future of Search Engine Advertising appeared first on Opentopic. Cognitive Technology


3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

B2B Marketing Insider

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can make this aspect of lead generation much […]. Content Marketing

The Brand Marketer’s Guide to Social Media Advertising


What are you doing to ensure you’re getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 billion, according to eMarketer. But are you spending your budget efficiently? And how are you measuring the impact. The post The Brand Marketer’s Guide to Social Media Advertising appeared first on Opentopic. Cognitive Technology

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Explaining the B2B Fractional CMO in Terms My Mom Can Understand – Part I


I - Debra Marie Collins (my maiden name) - was a very pampered child. Don’t get me wrong, I had a very middle class upbringing and wasn’t necessarily spoiled with material things. I was spoiled with love that continues to this day, especially from my mom. Some days, I work from her house just to spend precious extra time together. Then I hear, “Well, I don’t know what she does… It’s strange.

Class 13

Spice Up Your Emails With Animated GIFs

Vertical Response

Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective way to add animation to entice individuals to engage with and arrive on your landing page. But what is a GIF? How to Create GIFS.

How Did Ryan Maher Meet the Love of His Life?

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Ryan Maher, a Marketing Consultant on our team, is into: HIT: Avid Improvisational Music Fan. Where do I start?

Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute


How many Facebook posts did you like today? Can you tally up the tweets you’ve read since this morning or recall your retweets? I bet if you knew how many posts, tweets, ‘grams, videos, and stories you read and shared every day, the number would probably shock you. A lot of us start reading, watching, and scrolling from the minute we wake up. Media Infographic


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The CMO and the DCoE: 3 steps to build your digital center of excellence


Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according to IDC. CEOs and CMOs are increasingly becoming more accountable for driving maximum business impact from their digital marketing efforts, and building so-called “digital centers of excellence” is becoming key to organizational success and subsequent digital transformation. A. The post The CMO and the DCoE: 3 steps to build your digital center of excellence appeared first on Opentopic. Cognitive Technology