Tue.Jun 28, 2016

The Point

Trending Sources

My PocketCHIP is a portable Linux box

Biznology

Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist —  Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too.

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Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Will Facebook need to get into the music business? Pretty interesting stuff?

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Content Source: The Secret Sauce To Quality Content

B2B Marketing Insider

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. Content Marketing

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Progressive Profiling is a Must

ANNUITAS

Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? There are two main reasons a prospect who is genuinely interested in a gated asset abandons a form: The form is too long. The form requests information they are not ready to give up. What?! They want to know what my budget is?! I don’t even know who these people are!”

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%. But does more content result in better content? mandate is not getting us very far. So what to do?  . Heck, yes.

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Why Your Brain Craves Vacation Time [Infographic]

Hubspot

When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time? If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association , workers typically fail to take even five vacation days a year. But you're not doing yourself any favors by riding out the wave at work.

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How to Increase Your Authority with Evergreen Content

B2B Marketing Insider

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. Content Marketing

14

Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

B2B Marketing Insider

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success

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How to Talk to Your Boss About Your Career Path

Hubspot

A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. So I did a little research to see how often people are actually talking with their managers about the next steps on their career paths. years. sometimes.

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Easy Ways to Increase Registration and Attendance for Your Webinars

SnapApp

Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s a well-known problem, and there are many possible solutions. How Do You Get People to Register?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Complete Guide to Instagram Advertising [Ebook]

Hubspot

As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action. All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Why Clients Undervalue Your Agency (And How to Make It Stop)

Hubspot

In Lady Windermere's Fan , one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing.". It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. Nothing Is More Valuable Than Perceived Value. conundrum.)

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8 SEO and Social Media Trends You Need to Know About

Opentopic

Opentopic blog >> entrepreneur.com If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. That’s because trends never stay the same for very long, and there are always new ones emerging to challenge. Cognitive Technology Cmo cognitive technology

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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

Opentopic

Opentopic blog >> quicksprout.com We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back. Cognitive Technology Cmo cognitive technology

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption

Modern B2B Marketing

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). It’s clear that this is not a fad and may not even be a trend. But a one-way strategy (you talking to them) is not enough.

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What is the Minimum Acceptable Close Rate on Leads?

ViewPoint

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted: "What is the minimum acceptable close rate for leads provided to sales in a complex selling situation (long sales cycle and multiple decision-makers)?". One thing I like about LinkedIn is that there are lots of people who genuinely want to help! Here is a distillation of the scores of responses I received: "To what extent are the leads qualified to begin with?". All you can do is look at the statistics over time. Over time you will raise the gene pool.".

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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Opentopic

Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. This is especially true for marketing. Where do you. Cognitive Technology Cmo cognitive technology

2

Top 5 Lead-Generating Ideas for Your Content Marketing

Opentopic

Opentopic blog >> contentmarketinginstitute.com Do you feel lost when you try to think of ways to generate leads for your business? In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content. Cognitive Technology Cmo cognitive technology

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What does intent data mean for the data-driven marketer?

Infer

This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land. Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Defining intent data and its uses. Is it predictive?

2

B2B Marketing Needs One Giant Step…Backwards

Marketing Craftmanship

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. Dead on arrival. But starting in the mid-1990s, corporate adoption of email communication changed the dynamics of direct marketing.

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The Basics of B2B Social Media Marketing Strategy

Type A Communications

June 28, 2016 by Tom Pick Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels. read more. B2B Marketing Content Marketing Strategy Social Media content marketing strategy Tom Pick Webbiquity

2

Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital

Connecting Element

Matt Bowell, CE’s head of client services, puts his disappointment aside to ponder how digital has changed the way we consume the feast of football that is the Euros. The post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

What’s the ROI on Semantic Markup?

Opentopic

Opentopic blog >> level343.com There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the return if I do? This is a complex question requiring an articulated answer. Structured data and. Marketing ROI Cmo marketing roi

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Five Local SEO Tips for Small Business Owners

Opentopic

Opentopic blog >> marketingprofs.com In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn’t mean SEO is no longer necessary. Your business will lose out to competitors if you’re not working to keep it in the public eye. Although all SEO hinges. Cognitive Technology Cmo cognitive technology

0

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Opentopic

Opentopic blog >> pammarketingnut.com Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, Cognitive Technology Cmo cognitive technology

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So, does anybody want Twitter?

Opentopic

Opentopic blog >> techcrunch.com In a move out of a middle school flag football game, Microsoft selected LinkedIn to join its team. The sheer size of the transaction has reignited conversations about who will be picked next to join the super special circle of public mega-cap tech companies. Vultures have been circling Twitter for well over a year, but the. Cognitive Technology Cmo cognitive technology

0

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Marketing Automation Software Ytd

Opentopic

Opentopic blog >> lexiconmarketing.tk Oct 20, 2014 … Market Value 2014 YTD Since 2008. ($ in billions). 362. (4%) …. Marin Software …. Select Marketing Automation M&A; in 2014YTD. Sep 15, 2015 … Software is delivering consistent revenues with high margins and strong … FY15 YTD revenue declined 6.2% as reported …. Revenue mix does not include Marketing. Marketing ROI Cmo marketing roi

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RedPoint Global Delivers Data Management Support to Microsoft Azure HDInsight

Opentopic

Opentopic blog >> andhranews.net SAN JOSE, CA and WELLESLEY HILLS, MA–(Marketwired – June 28, 2016) – RedPoint Global, a leading provider of data management and customer engagement software, today announced integration with Microsoft Azure HDInsight to support enhanced data management capabilities via Hadoop deployments on Microsoft Azure. Today’s news, announced at the Hadoop Summit, is a result of RedPoint’s participation. Marketing ROI Cmo marketing roi

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Greg Topalian on the Launch of Play Fair, His Unique Vision of a Convention for Kids

Experience Marketing Insights

A playful idea turned into a seriously big event

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How To Measure Influencer ROI – Infographic

Opentopic

Opentopic blog >> opentopic.com Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your program. The below infographic goes into more detail about the best practices and the best metrics for reviewing your next. Marketing ROI Cmo marketing roi

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Which Marketing Channels Deliver the Biggest Impact on ROI?

Opentopic

Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo opentopic.com – Read complete article here. Marketing ROI Cmo marketing roi

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Digital for all, now!

Opentopic

Opentopic blog >> opentopic.com In today’s economy, digital transformation is unavoidable. The future no longer belongs to the best-performing firms, but to the most agile and innovative. The digital revolution has seen the emergence of new entrants that are fundamentally changing their business sectors and this is putting the future of non-digitalised organisations at risk. Half a century ago, the. Marketing ROI Cmo marketing roi

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What Every Retailer Needs to Know about Email Marketing

Opentopic

Opentopic blog >> opentopic.com From new product announcements to promoting sales, celebrating customers, or recommending products, retailers around the world are using email marketing to drive sales. And thanks to email automation, many are setting up and sending campaigns that are triggered to send at just the right moment. As a retail marketer, you know that email is an important. Marketing ROI Cmo marketing roi

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#MobileFocus: Mobile apps have changed communication

Opentopic

Opentopic blog >> opentopic.com Mobile applications, or apps as they are known, have fundamentally changed the way people interact with the world, connect and communicate. Many SMEs want to develop products, like apps, to differentiate themselves in the market. Q: Where do ‘apps’ fit into mobile strategy? Q: Does every business need an app? Q: Why should marketers and clients. Marketing ROI Cmo marketing roi

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Modular “IT Change Kit” Modernizes Organizational Change Management

Opentopic

Opentopic blog >> opentopic.com Receive press releases from Frank IT Change Kit: By Email The need to accelerate IT change. By 2017, North American organizations will spend more than $1 trillion on new technology to improve their businesses* but struggle with successfully implementing it: the Frank IT Change Kit works like an insurance plan to optimize the ROI on this. Marketing ROI Cmo marketing roi

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