Tue.Jan 17, 2017

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5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. How do successful content marketers engage in today’s information age? Draft a tweet.

11 Free Sales Tools to Pump Up Your Pipeline

Vidyard

As a salesperson, you only get so many minutes in the day. We all do, really. But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. But what happens when you don’t have a big budget? Easy, instant data where it’s most relevant.

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Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights. Insights go much deeper than the channel, too.

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The current state of the content marketing ecosystem

grow - Practical Marketing Solutions

The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. Infographics research infographics

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

AI Throwdown: Google Assistant vs. Siri [Infographic]

Hubspot

The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis.

11 Expert CSR Predictions for 2017

B2B Marketing Insider

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Successful brands are moving toward greater transparency and accountability to […]. Marketing Strategy

20 Stunning Examples of Brand Style Guides

Hubspot

When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Check them out below: 20 Examples of Brand Style Guides. 1) Medium.

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Ad Blocking Is Not the Problem, It’s the Symptom

Content Standard

Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads. In other words, São Paulo was a victim of ad blocking. The Long List of Ad Block Advantages. ” Users are not stupid.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Insane Advantages of an Inbound Website Redesign

Hubspot

Let me ask: What are some of the biggest problems you're having with your website? Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. have trouble demonstrating ROI from my website and tracking meaningful analytics. want to make improvements, but don't have the skills. They're entwined. How does that work? Your website.

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What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. That planet is your website. Content becomes your magnet. Here we go.

How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

Hubspot

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

B2B Marketing Insider

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also, as quick as possible. Please.” Get on with it. ” Daunting is the blank canvas.

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The Four Best Online Survey Tools

Webbiquity

So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point? There’s no better way to know what customers and website visitors are thinking than to just ask them. visiting a certain page, exit intent).

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Uncovering CMO Insights On Their Journey To Digital Agility

It's All About Revenue

"The path of the journey to digital agility is paved with continuous planning, testing, and integration," says Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. She of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever. Agile Marketing Defined. Survey Says. Next Step. CMO Corner

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Lead Liaison Opens It’s Doors to Partners

Lead Liaison

Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals.

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Content Marketing and Sales Alignment: 5 Mutual Benefits

KoMarketing Associates

When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Data from 2016 shows that more than two-thirds of organizations say their sales and marketing teams are somewhat or fully aligned. Topic Generation.

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What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Act-On

You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big. For those who haven’t seen it, the protagonist is a 13-year-old computer-crazy, love-struck boy who is disappointed and embarrassed by: His parents; Not being tall enough to go on the roller coaster; and. Not being old enough to drive a car (like the older teen who is dating his crush). Be careful of what you wish for. Read our blog post, What You Get When You Buy Technology.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Machine Learning & Artificial Intelligence: Main Developments in 2016 and Key Trends in 2017

Opentopic

As 2016 comes to a close and we prepare for a new year, check out the final installment in our “Main Developments in 2016 and Key Trends in 2017” series, where experts weigh in with their opinions. At KDnuggets, we try to keep our finger on the pulse of main events and developments in industry, academia, and technology. We also. The post Machine Learning & Artificial Intelligence: Main Developments in 2016 and Key Trends in 2017 appeared first on Opentopic. Brands & Marketers

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The Time is Now for the Future of Modern Marketing

It's All About Revenue

We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. It helps you know what to do and when to do it.

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The Evolution of Data Journalism

Contently

In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks. By 1849, more than 5,000 deaths could be traced back to cholera, becoming a full-blown epidemic. By the 20th century, there was a noticeable shift in the way publishers used data. How to stand out.

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How to Succeed in an Increasingly Complex Sale Environment

Jill Konrath's Fresh Sales Strategies Blog

At the recent CEB conference in Las Vegas for sales leaders, I participated in a Sales Roundtable with Brent Adamson and Nick Toman, the authors of The Challenger Sale and The Challenger Customer, and Lori Richardson, CEO of Score More Sales. Working Smarter

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Type A Communications

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. pastor, activist and humanitarian, King’s “I Have a. read more. Storytelling Carla Johnson Empathy I Have a Dream Martin Luther King Jr storytelling Type A Communications

Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition

Contently

The more that martech evolves, the more it sounds like some far-off future. Automation, AI, predictive analytics—what was once the realm of science fiction has now become reality for marketers. One company leading that futuristic charge is software giant Salesforce, which announced its new AI late last year, aptly named Einstein. Though the project is still in its early stages, the company, like many Silicon Valley giants, sees AI as central to its future. Mike Kostow, who has been working at Salesforce for six years, is certainly no stranger to the complicated world of enterprise software.

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5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation

Vertical Response

Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. Here are his five tips to get started. Over the last six months we have been experimenting with personalization to improve the performance of our customer communication. We’ll explore some of the results we have seen along with five tactics you can use to increase your email engagement. The Basics. Before we get started, let’s set some basic definitions on segmentation and personalization. Getting Personal. All rights reserved.

Leveraging AI for Sales & Marketing – Beyond the Hype

Infer

This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. In sales and marketing, the potential for 10x conversion rates and accelerated growth from AI-driven predictive analytics is enticing. But what’s really possible and what’s still in the distant future? However, there’s a disconnect between what AI can do and what customers and investors expect. Predictive Analytics vs Other AI Technology.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

[New Report] 2017 State of Human Resources: Content Consumption and Demand Report

NetLine B2B Marketing

Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. Deep insights into the research patterns of HR professionals have been uncovered in our new industry report, 2017 State of Human Resources: Content Consumption and Demand Report. million leads in 2016.

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Create Community at Your Next Event with Daybreaker-Inspired Ideas

Experience Marketing Insights

Why an early morning dance party may just be the secret to a successful event