Thu.Mar 23, 2017

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Three Ways To Bring Your Customers Into The Content Creation Process

B2B Marketing Insider

Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group. Content Marketing

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. We do know, however, that 90% of B2B decision-makers use search to research business decisions. How Does Google Rank Videos?

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. It was a conversion copywriter's dream come true! Copy Audit. Leads.

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Hubspot

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue. Marketing Agency

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

7 Ways To Use Account-Based Marketing Throughout the Year

It's All About Revenue

Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year. They will appreciate access to these insights that they didn’t know existed or didn’t have the time to research themselves. A Guide-ing Light.

12 Top Business Keynote Speakers To See in 2017

B2B Marketing Insider

There’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. But we can feel confident in this: There will be challenges. How will we rise to meet them? One way, […]. Marketing Strategy

Chatbot & The Rise of the Automated Insurance Agent

Opentopic

A couple of months ago I was at a London insurance market meeting. It was mostly attended by brokers and underwriters and the subject was the London TOM. During a roundtable discussion I mentioned an article I’d just written about big data, artificial intelligence and machine learning. I said as much as 80% of insurance underwriting will be automated before. The post Chatbot & The Rise of the Automated Insurance Agent appeared first on Opentopic. Brands & Marketers

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.” Content Publishing Tools. 1 ) LinkedIn Pulse. Pricing: free.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Hubspot

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you're a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good , of digital fundraising KPI’s you must have a handle on. Slow down.

Why screenshots may be the key to influence marketing measurement

grow - Practical Marketing Solutions

By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence marketing is mainstream marketing today.

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. Like this post?

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Mapping Your Content to the Buyer’s Journey in 15 minutes

Act-On

Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys. Do you have too much Top of Funnel (TOFU) content and not enough Bottom of Funnel (BOFU) content that is oriented to decision makers? In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. Educate. But what is it? Sundbom said. Create.

From algorithms to advertising: 7 steps to introducing AI to marketing

Opentopic

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it. The post From algorithms to advertising: 7 steps to introducing AI to marketing appeared first on Opentopic. Brands & Marketers

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Report: Just 7% of Marketers Deliver Real-Time Data-Driven Engagements

KoMarketing Associates

Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. The “Empowering the Data-Driven Customer Strategy” report from the CMO Council recently discovered that only 7 percent of marketers say they are always able to deliver real-time, data-driven engagements across their touchpoints with customer data. More than a quarter (28 percent) claim that they can only deliver “a handful” of these types of experiences through their platforms and touchpoints. Leveraging Marketing Data for Revenue.

Will Snapchat Spectacles Be a Money-Maker? [Infographic]

Hubspot

At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth ? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ? Spoiler alert: It has a lot to do with its mobile nature. Read on to see why.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Playbook: Choosing the Right Sales Coaching Solution [eBook]

Brainshark

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Free ebook: 5 Disruptions Reshaping Marketing as We Know It

chiefmartech

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. What can I say? I have the hots for martech.). A free ebook — no lead gen form required — and a $100 discount: what a deal!).

How to Create a Customer-Driven Content Strategy | SMX West 2017

KoMarketing Associates

Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. I love the fact that words and colors impact decision-making, that different people behave different ways, that technology is changing the landscape, and that we are always having to rethink what we are doing to reach our customer. Needless to say, when I saw the “customer” track at SMX West, I was really excited. What type of content are they using to help them make a decision?

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Announcing the Subject Line Slam Dunk contest

Vertical Response

The NCAA has the Elite Eight, we’ve got our Subject Line Slam Dunk. Here at VerticalResponse we love a little friendly competition. We’ve also got an intrepid group of sports fans with office brackets, fantasy basketball leagues and collegiate allegiances who won’t say no to a contest. So in honor of March Madness 2017, we decided to hold our own little playoff bracket. We’re A/B testing eight subject lines, knockout tournament style, to find out which one is best. A or B? C or D? Which clever catchphrase will be our champion? You decide. Subscribe. ©

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

5 Things That Have Always Worked For Digital Marketers, Until Now

Opentopic

The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only way we can keep up is through innovation and information. Here are five things that have. The post 5 Things That Have Always Worked For Digital Marketers, Until Now appeared first on Opentopic. Brands & Marketers

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How to Tame the Content Approval Monster

Type A Communications

March 23, 2017 by Chuck Frey Lurking in the corner of your office is an unseen threat to the success of your content marketing efforts. It’s the approval monster and. read more. Marketing

Wondering How Customer Data Platforms Relate to Other Marketing Systems? Here's a Picture

Customer Experience Matrix

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. My immediate answer was “Some CDPs are JOEs and some JOEs are CDPs. A CDP is a JOE if has journey orchestration. A JOE is a CDP if its data is accessible to other systems. Think Venn diagram with two intersecting circles.” Systems that do all three are both a CDP and a JOE. You betcha.

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B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing

Spiralytics

Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations. According to CMI’s benchmark report for 2016, 89% of B2B organizations implement Content Marketing, and 62% of these B2B marketers claim that their efforts are more successful than a year ago. Content Marketing B2B marketing Lead Generation

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream. Here are some tips for adapting content to wearable devices. Shorter content.

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Advertising Week Europe: A Design Perspective

Experience Marketing Insights

Creative and design highlights from the London event

How the EU wants to boost manufacturing and industry transformation

i-Scoop

On March 23rd 2017, EU countries convened in Rome for the Digital Day. The goal: enhancing cooperation between EU Member States to further drive the single digital market and prepare society and industry to leverage the benefits of digital transformation. The Digital Day, part of the celebrations around the 60th anniversary of the Treaties of […]. Digital transformation

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The Legally Hazy World of Cannabis Marketing

Contently

In the November 2016 elections, marijuana lit up the ballot. Voters in California, Massachusetts, and Nevada legalized recreational marijuana. In Florida, North Dakota, and Arkansas, constituents approved medical marijuana measures. And in Montana, where a restrictive 2011 law threatened to shut down dispensaries, voters chose to protect and expand access to medical cannabis facilities.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.