New Report: Key Trends in B2B Content Consumption
The Point
APRIL 4, 2024
The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.
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