The Point
JUNE 27, 2012
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Answer: you get creative.
The Point
JUNE 20, 2012
The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template. The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before.
The Point
JUNE 11, 2012
It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” We’ve heard it said that such incentives “can’t hurt,” but that’s not exactly true. iPad drawings are a dime a dozen, they don’t make your event stand out (in fact, they do exactly the opposite), and worst case they can cheapen your brand, reduce lead
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