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| Page 1 of 1 | Previous | Next | THE POINT JANUARY 25, 2012  7 Tips for a Successful PPC Landing Page Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Not “learn more.” | THE POINT JANUARY 13, 2012  5 Best Practices You Can Borrow From This Email Campaign There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. It is not – as the offer image might have you believe – a spiral-bound hard copy. Misleading, you say? Perhaps. What would I change? | | | | | |
| THE POINT JANUARY 6, 2012  How to Optimize Your Website’s Resource Library for Lead Generation A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. See thumbnail at right.) | |
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Crimson Marketing