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| Page 1 of 1 | Previous | Next | THE POINT DECEMBER 16, 2011  Email Lists: Should You Rent or Buy? It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. | THE POINT DECEMBER 23, 2011  Information Kits: Packaging Offer Content for Higher Response For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Compared to a Webinar, for example, they require little time and commitment on the part of the prospect, yet if written, titled, and positioned carefully, can serve to generate leads that are reasonably qualified. | | | | | |
| THE POINT DECEMBER 21, 2011  Best B2B Holiday Card of the Year? Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way. But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” Funny, buzz-worthy, and a call to action to boot.”. Great job everyone! | |
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