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| Page 1 of 1 | Previous | Next | THE POINT NOVEMBER 16, 2011  No Leads from Social Media? No Excuses. In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Good luck with that. | THE POINT NOVEMBER 28, 2011  How to Revive a Dying E-Newsletter: 4 Tips The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. | | | | | |
| THE POINT NOVEMBER 9, 2011  DMA Webinar: Top 10 Tips for Lead Nurturing Success In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). In under one hour, you’ll learn: • creative solutions to a lack of lead nurturing content …. | |
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