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| | THE POINT
OCTOBER 12, 2011 10 Commandments of Email Copywriting
Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Don’t make people scroll in order to learn exactly what it is you want them to do. Thou shalt get to the point.
| | THE POINT
OCTOBER 20, 2011 Radian6 Email Campaign Hits the Mark
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. What I’d change: 1. understand the purpose of “Download the free 12 page eBook now!” Wha …?
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