Mon.Nov 26, 2012

The Point

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Why Your Email Subject Line Shouldn’t Be a Yes/No Question

The Point

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question. For example: Missing Too Many Project Deadlines? Spending Too Much $$ on Software Maintenance?

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