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The Latest from The Point
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Tuesday, August 24, 2010
The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. When most B2B marketers “get creative&# with email they usually rely on subject line, headline, and maybe a handful of graphic elements. Absolutely not.
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Thursday, August 19, 2010
When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Multiple frames, flash animation - they may look cool but in my view they're more often a distraction to the reader, and a crutch for copy that was too long in the first place. Take these ads by Adobe. but here it works. Brilliant.
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Tuesday, August 17, 2010
Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Lead Nurturing. Most do.
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Tuesday, March 16, 2010
Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. In Google, negative keywords can be deployed at the both the campaign and ad group level. career. careers.
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Thursday, April 8, 2010
It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies. The result: more hard bounces and unsubscribes. There is one simple technique, however, that can reduce the turnover. That’s crazy. After all, you’ve earned them!
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Monday, April 19, 2010
If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large number of people will receive a message from you that isn’t quite what you intended for them to receive. It’s happened to all of us.
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Friday, March 26, 2010
This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time. The book is available via free download (registration required) on the Genius.com site. First: a quibble. This is a book about lead nurturing – the inside cover even says as much – so the title is a misnomer.
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Thursday, March 11, 2010
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. Use images wisely. See #1 above.
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
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Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
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Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing?
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Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);". onmouseout="window.status=; return nd();">. CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);". onmouseout="window.status=; return nd();">.
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.
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Tuesday, July 22, 2008
explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?
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Friday, June 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.
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