The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.
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