The Forward Observer

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? How do you tell the perfect story for any occasion?

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The Marketing Book Podcast: “Second Skin” by Jason Miller

The Forward Observer

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller About the Book Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. Battling mental health demons, grappling with the “what the f**k am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life’s uncertainties.

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook , he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology—but it’s notoriously difficult to launch.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before.