| | | The Effective Marketer | | | | 39 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JULY 26, 2011  Email Productivity Tips for Marketers A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. See below.&#. | THE EFFECTIVE MARKETER AUGUST 10, 2011 Principles of Great Content Marketing Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Three Key Questions for Creating Quality Content. Simple content wins all the time. It doesn’t matter how many pages, nice graphics, or famous quotes it has, simplicity is key. Are we using too many technical terms, acronyms? | | | | | |
| THE EFFECTIVE MARKETER NOVEMBER 18, 2011 Content Marketing Starts With Your Brand Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Every now and then you refer back to those branding guidelines that tell you the correct position for your logo and the approved color scheme. Fast forward to today. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. You are creating content. Where is your brand now? It Starts With the Brand. | THE EFFECTIVE MARKETER DECEMBER 14, 2011 Inbound Marketing Analytics 101 HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Paid Search. | THE EFFECTIVE MARKETER NOVEMBER 3, 2011 Are You Spending Enough on Online Marketing? Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Five Benchmarks. Size of interactive marketing teams : unless you have people dedicated to interactive marketing, not much will get accomplished. | THE EFFECTIVE MARKETER FEBRUARY 7, 2011  Making the Most of Your Webinars A recent report from On24, “Webcast Benchmarks and Best Practices for Lead Generation“, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation | | | | | | | |
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THE EFFECTIVE MARKETER | WEDNESDAY, JULY 13, 2011  How Viral Marketing Can Kill You
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing. Start Engaging.” tells in his book a personal account of how a viral marketing campaign went wrong. The Start of a Good Idea. Did he get what he wanted? In droves. MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, JUNE 23, 2011  Content Marketing eBook and Infographics
A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. The result was a fun project, and many findings. Who would have thought giving away free recipe books could save a company? Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? Let me know! MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, JULY 7, 2011  Reinventing Marketing at GE
GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. And I’m not talking in number of people (they had 2,500 marketers a the time), but in its role related to strategic decisions, branding, and overall market direction. The goal at GE was to transform marketing from a support function to an active player in driving revenue. Marketing as a Function. Principles. People. Process. MORE >> -
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011 Marketing Automation Catching On Fire
According to the recent report by Marketing Sherpa, “CMO Perspectives on B2B Marketing Automation” (offered for FREE by Marketo until March 1st), “the majority of CMOs have either implemented, are in the process of implementation MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 18, 2011 How Great Content Can Solve Problems
This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Create content that is timely. Create content that solves a problem. The Problem with Content. Content abounds, and no matter what we call it (Whitepapers, eBooks, Videos, Infographics, etc.) we have been getting more and more of it every single day. Via email, via Twitter, Facebook, and word-of-mouth. The problem? MORE >>
- When Leads Go Cold THE EFFECTIVE MARKETER | THURSDAY, JUNE 9, 2011
- 12+ Tips for Trade Show Success THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
- A Buyer Persona Template for the B2B Marketer THE EFFECTIVE MARKETER | FRIDAY, MAY 20, 2011
- Effective Content is Clear and Direct THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 28, 2011
- Marketing Automation is More Than Technology THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 1, 2011
- The Rise of the Content Marketer « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
- Upcoming Marketing Conferences « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
- Aberdeen Shows How to Do Email Marketing Right THE EFFECTIVE MARKETER | THURSDAY, JANUARY 13, 2011
- Demand Generation and Lead Management Explained THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 20, 2011
- What Are Your Brand Touchpoints? THE EFFECTIVE MARKETER | THURSDAY, DECEMBER 8, 2011
- How An Old School Product Leveraged A New Mobile App THE EFFECTIVE MARKETER | TUESDAY, SEPTEMBER 20, 2011
- Why Timely Content Always Wins THE EFFECTIVE MARKETER | TUESDAY, AUGUST 16, 2011
- Email Adoption High But Lacking Best Practices THE EFFECTIVE MARKETER | TUESDAY, JUNE 14, 2011
- Some Good Trade Show Advice THE EFFECTIVE MARKETER | TUESDAY, DECEMBER 13, 2011
- A Tough Road for Marketing Automation THE EFFECTIVE MARKETER | MONDAY, JUNE 20, 2011
- Killer Presentations THE EFFECTIVE MARKETER | THURSDAY, MAY 26, 2011
- Getting the most out of conferences and events « The Effective. THE EFFECTIVE MARKETER | FRIDAY, APRIL 29, 2011
- Why Sales and Marketing Don't Get Along « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
- WordPress Plugins for Marketers THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
- What Makes a Great Creative Brief? « The Effective Marketer THE EFFECTIVE MARKETER | FRIDAY, JANUARY 7, 2011
- It’s All About the Landing Page THE EFFECTIVE MARKETER | MONDAY, SEPTEMBER 12, 2011
- Marketing Events You Can’t Miss THE EFFECTIVE MARKETER | THURSDAY, JULY 21, 2011
- Marketing Charts and Trends « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, MAY 18, 2011
- The Challenges in Adoption of Marketing Technology « The Effective. THE EFFECTIVE MARKETER | TUESDAY, MAY 3, 2011
- Selecting the Right Email Marketing Provider « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 6, 2011
- How Everybody Wins with HubSpot's Funding « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, MARCH 10, 2011
- The Science of Email Marketing « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 10, 2011
- Apple’s Marketing Genius THE EFFECTIVE MARKETER | FRIDAY, AUGUST 26, 2011
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