2010

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns

Marketing Automation Monday is Here!

The Effective Marketer

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association, a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices

Marketing By Objectives « The Effective Marketer

The Effective Marketer

In a recent article for the CMO Council's Newsletter, Nicolas Watkis argues “Marketers won't succeed if they don't have objectives”. Right on, my friend! As we have all heard before, marketers are now more than in any other time being

CMO 2

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year. Their latest study points out that

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Making Website Reviews Easy

The Effective Marketer

64/365 - mapping by Jenn Vargas @ Flickr. The website is a few years old, there are some inconsistencies in font and the colors don't match all that well. On top of that, now you have videos you want to showcase and the home page was

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How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

RSS 2

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Prototyping with Powerpoint Website re-designs are a common project on the hands of marketers at companies of all sizes. From quick home page makeovers to complete re-design and re-branding,there's a lot of communication between the

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

How can a company embark on an branding campaign without prominently displaying its logo? What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario, a financial services business

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Marketing Content That Sells

The Effective Marketer

When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the

The Ghost Blogging Debate Done Right

The Effective Marketer

If there is a discussion that will never die is the Ghost Blogging debate. recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch

Mapping the Social Media Landscape

The Effective Marketer

Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge”. It's also a wonderful way to communicate your message. Marketers that manage to become good at visual data communication can

Best Companies Don't Need Marketing

The Effective Marketer

Interesting set of articles on Inc's Magazine June Edition “Inside America's Best Run Companies”, showing how the best small business companies run and the perks and benefits they have to attract and retain top talent

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How to Fail at Social Media

The Effective Marketer

The challenge of keeping up with the competition in the social media space is not new. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher

What Trigonometry Has to Do With Marketing?

The Effective Marketer

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old

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What Type of Marketer Are You?

The Effective Marketer

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers; Job Marketers

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company's

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Explaining Social Media

The Effective Marketer

If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Studies from multiple email marketing service providers show different numbers

Marketing By Objectives

The Effective Marketer

In a recent article for the CMO Council's Newsletter, Nicolas Watkis argues “Marketers won't succeed if they don't have objectives”. Right on, my friend! As we have all heard before, marketers are now more than it any other time being

CMO 2

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Who's the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post. Let me know your thoughts about this framework.

Cartoon: Who is creating content for your company?

Digital Body Language

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Connection – connecting with the audience you wish to attract. Digg this!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Since many (most?) Share this on Bebo.

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