The Effective Marketer

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what's out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns

Marketing Automation Monday is Here!

The Effective Marketer

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association, a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices

Marketing By Objectives « The Effective Marketer

The Effective Marketer

In a recent article for the CMO Council's Newsletter, Nicolas Watkis argues “Marketers won't succeed if they don't have objectives”. Right on, my friend! As we have all heard before, marketers are now more than in any other time being

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year. Their latest study points out that

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Prototyping with Powerpoint Website re-designs are a common project on the hands of marketers at companies of all sizes. From quick home page makeovers to complete re-design and re-branding,there's a lot of communication between the


The Opposite of Advertising « The Effective Marketer

The Effective Marketer

How can a company embark on an branding campaign without prominently displaying its logo? What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario, a financial services business

Marketing Content That Sells

The Effective Marketer

When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Ghost Blogging Debate Done Right

The Effective Marketer

If there is a discussion that will never die is the Ghost Blogging debate. recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch

Mapping the Social Media Landscape

The Effective Marketer

Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge”. It's also a wonderful way to communicate your message. Marketers that manage to become good at visual data communication can

Best Companies Don't Need Marketing

The Effective Marketer

Interesting set of articles on Inc's Magazine June Edition “Inside America's Best Run Companies”, showing how the best small business companies run and the perks and benefits they have to attract and retain top talent

How to Fail at Social Media

The Effective Marketer

The challenge of keeping up with the competition in the social media space is not new. The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher


What Trigonometry Has to Do With Marketing?

The Effective Marketer

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

What Type of Marketer Are You?

The Effective Marketer

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers; Job Marketers

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company's

Explaining Social Media

The Effective Marketer

If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging


B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Studies from multiple email marketing service providers show different numbers

Marketing By Objectives

The Effective Marketer

In a recent article for the CMO Council's Newsletter, Nicolas Watkis argues “Marketers won't succeed if they don't have objectives”. Right on, my friend! As we have all heard before, marketers are now more than it any other time being


How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Who's the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post. Let me know your thoughts about this framework.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Best Email Subject Line For Teleprospecting I've Seen Yet.

Sales Prospecting Perspectives

The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. We call it "polite persistence" here at AG and I was very proud that the prospect not only responded to Brad, but took the time to compliment his approach and work ethic. Love to see that. As I was closing out the email I glanced at the subject line that Brad had sent to the prospect. It read " Attention: Jim - Final Follow up". or "do I know Pete"? Next he uses Jim's name.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

Cartoon: Who is creating content for your company?

Digital Body Language

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. Lead with compelling benefits, not just facts. Use images wisely. See #1 above.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Connection – connecting with the audience you wish to attract. Digg this!

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics. Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Defining qualified leads.

How PR and Social Media Can Work Together


Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Since many (most?) Share this on Bebo.

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Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion. think we are experiencing nothing short of a major disruption in marketing today.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.