The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with.
The Effective Marketer
FEBRUARY 20, 2013
Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Well, times have changed. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent.
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