The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. Example is the “Happiness Factory” video for Coca-Cola. 2.

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Viral Marketing Ads Eye-Tracking Video Marketing 131

The Effective Marketer

APRIL 19, 2012

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. A recent survey by CMO.com shows that fewer than 20% of marketing respondents have full confidence in what should be fundamental abilities, including measuring overall campaign effective

Effectiveness 115

Effectiveness Allocation Marketing Analytics Tools Marketing Management 115