| | | The Effective Marketer | | | | 2 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER FEBRUARY 9, 2012 When Inbound Marketing Goes Wrong The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple. Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. Why Your Inbound Program Isn’t Working. The Right Marketing Program Mix. | THE EFFECTIVE MARKETER FEBRUARY 7, 2012 6 Ways to Spice Up Boring Email Marketing Campaigns Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created. In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. However, the problem with email marketing is that it’s very much like a relationship, difficult to keep the excitement and enthusiasm up for a long period of time. Take a Survey. | | | | | |
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