Sat.Jan 14, 2012 - Fri.Jan 20, 2012

The Effective Marketer

article thumbnail

Listening to Your Customers In the Digital Age

The Effective Marketer

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out. This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts.

article thumbnail

The Blogger’s Guide to Online Marketing

The Effective Marketer

Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs.