Marketing By Objectives « The Effective Marketer
The Effective Marketer
NOVEMBER 29, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results.
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