Sat.Jun 20, 2009 - Fri.Jun 26, 2009

The Effective Marketer

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because you can't beat free marketing training

The Effective Marketer

this is the second post finalizing the review of the inbound marketing university program from hubspot. here i talk about the final 5 classes. if you haven't done already, check out the review of the first 5 presentations

inbound marketing training for free

The Effective Marketer

last week i attended the inbound marketing university, a free online program put together by hubspot featuring talented well known professionals on blogging, seo, social media, lead nurturing, email marketing, landing pages

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again. Dad, here's to you.(see,

Paper 39

Inbound lead nurturing presentation

B2B Lead Generation Blog

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. You can check out all the other classes or register at: [link

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling. In this final part of the interview, she shares tips for public speaking. Q. These can shut down the body. All of that is psychological noise.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Come and get it! World&#.  Zillions of blog posts.

Paper 12

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs

ViewPoint

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean? Comprehensive article on how to communicate your unique value using differentiated messaging. Twitter Experiments: Getting beyond the "now what?"

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean? Comprehensive article on how to communicate your unique value using differentiated messaging. Twitter Experiments: Getting beyond the "now what?"

Is Time-of-Day Sending Overhyped?

Digital Body Language

I can't recall the last time I waited in my inbox at 10:01 on a Tuesday clicking the "Send/Receive" button repeatedly eagerly anticipating the next edition of my favourite corporate newsletter. I'm not particularly bothered by what times emails arrive, as a recipient. strongly doubt that I'm alone in that. So why is the email industry enamoured by time-of-day sending optimization? This is not easy.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth , this will be an ongoing experiment. Does it work?

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated. But what about those newsletters we delete without even opening. What are they doing wrong?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

If You’re Not Doing This with Twitter Already You Should Be

Savvy B2B Marketing

Last night I had the pleasure of attending the Rockstars of Social CRM event in Boston at the Renaissance Marriott, hosted by Chris Brogan and Radian6 (#soccrm for those of you who are interested). In particular, I was interested in what Frank Eliason, Director of Digital Care for Comcast had to say about how they are using Twitter to enhance customer service. He is on twitter as @ComcastCares.

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated. But what about those newsletters we delete without even opening. What are they doing wrong?

If You’re Not Doing This with Twitter Already You Should Be

Savvy B2B Marketing

Last night I had the pleasure of attending the Rockstars of Social CRM event in Boston at the Renaissance Marriott, hosted by Chris Brogan and Radian6 (#soccrm for those of you who are interested). In particular, I was interested in what Frank Eliason, Director of Digital Care for Comcast had to say about how they are using Twitter to enhance customer service. He is on twitter as @ComcastCares.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth, this will be an ongoing experiment. Does it work?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth, this will be an ongoing experiment. Does it work?

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Now, how aggressively do I go after them? Do I pounce immediately? What do you think?

Effective Consultative Selling, an Interview with Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. Here she discusses the necessary skills for effective consultative selling. Q. Your Consultative Selling training program seems to reflect the approach you take in working with companies to help them strengthen their message.

Great Positioning Spins a Story that Matters to Your Audience

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Rebel Brown. We enjoy Rebel's blog, Phoenix Rising , where she shares strategies for transformation. More fantastic guests are planned for the weeks ahead, so stay tuned. Today's audience is empowered. They can find out every 'truth' they want to know about you.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Effective Consultative Selling, an Interview with Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. Here she discusses the necessary skills for effective consultative selling. Q. Your Consultative Selling training program seems to reflect the approach you take in working with companies to help them strengthen their message.

Great Positioning Spins a Story that Matters to Your Audience

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Rebel Brown. We enjoy Rebel's blog, Phoenix Rising , where she shares strategies for transformation. More fantastic guests are planned for the weeks ahead, so stay tuned. Today's audience is empowered. They can find out every 'truth' they want to know about you.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. So let’s go through some of your options when it comes to the tactics of social networking marketing. Be sure to get your employees involved.

CPM 2

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Now, how aggressively do I go after them? Do I pounce immediately? What do you think?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again. Dad, here's to you.(see,

Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications

Savvy B2B Marketing

I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. Here Janet shares her insights into brand communications and the power of storytelling. Q. Why are these so critical to enhancing communications? A. Connection is also personal.

Brand Communications & Storytelling: Interview with Janet Jordan, Keynote Communications

Savvy B2B Marketing

I recently had the pleasure of speaking with Janet Jordan of Keynote Communications. Since 1989, Keynote Communications has worked with large and small companies to strengthen their messages and their storytelling. Here Janet shares her insights into brand communications and the power of storytelling. Q. Why are these so critical to enhancing communications? A. Connection is also personal.

b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Monitor. Pick an RSS tool. Pick blogs to follow.

Are we All on the Same Page?

Phoenix Rising

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story ; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  Because their solution IS game changing. Not intentionally. Here's why.

It's Not About You Anymore, Free Positioning eBook

Phoenix Rising

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.