effective marketer principle 4: take responsibility for decisions
The Effective Marketer
JANUARY 13, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars, the new collateral, and the press releases but forget the important part of the marketi
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