Sat.Feb 23, 2008 - Fri.Feb 29, 2008

The Effective Marketer

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Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One One of my favorite sayings lately is "by hook or crook." What I mean is what can I do in the short-term to satisfy immediate results while keeping the eye on long-term value. The name of the company is CashTomato.com.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Bob is one of those crazy co-workers that has a few screws loose. In fact, you could probably open a Home Depot with the trail of hardware he leaves. Probably something that Nasa found on mars), I can sympathize with Bob. Possibly. Chad H.

The Value of Tradeshows

PR Meets Marketing

I noticed a recent spat of posts about tradeshows. Some discuss the value of participating in the show while others discuss the "emergence" of virtual tradeshows. At one point in my career, I had focused on conferences and speaking engagements - originally with Niehaus Ryan Wong's Speakers Bureau and eventually starting the Conference Strategies for Blanc & Otus.  . From a PR perspective, I view conferences as an opportunity to establish thought leadership and to increase a company's awareness. Attending a show is not a small endeavor for a company. Marketing WTF? del.icio.us

Tradeshow Floor

PR Meets Marketing

Tradeshow Floor

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation Blog

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships. Don't ever forget the human touch. Build relationships with the right people and companies regardless of their timing to buy. Think: customers for life.

ParAccel Enters the Analytical Database Race

Customer Experience Matrix

As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. In addition to my beloved QlikView , market entrants include Alterian , SmartFocus , QD Technology , Vertica , 1010data , Kognitio , Advizor and Polyhedra , not to mention established standbys including Teradata and Sybase IQ. Plus you have to add appliances like Netezza , Calpont , Greenplum and DATAllegro. Many of these run on massively parallel hardware platforms; several use columnar data structures and in-memory data access. Hence the term "in-memory-capable".

PRMeetsMarketing Weekly Articles: February 28, 2008

PR Meets Marketing

Here is this week's summary of articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Building Relationships - Valerie Valeria Maltoni of Conversation Agent discusses how revealing yourself is a key part of building relationships. As part of this post, Valerie provides her 4 good and bad things to do when pitching her. Reinventing Journalism - Though written last week, I found Scott Karp's post on Feb. 20th about reinventing journalism interesting. If more publications move to including links from other sources, how does this impact PR?

Verifying MyBlogLog Verification

PR Meets Marketing

Apologies for this interruption. Undergoing MyBlogLog Verification

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Blogger: Redirecting

Buzz Marketing for Technology

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as "sharing" in the content realm

Blogger: Redirecting

Buzz Marketing for Technology

Personally I am a big fan of Malcolm Gladwell's book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is the Tipping Point Toast?” The article has prompted numerous authors and observers to

Stage Hook

PR Meets Marketing

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New on WMC: Marketing Webcasts and Videos

WebMarketCentral

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 Ning Marketing 2.0 The Marketing 2.0

Best of 2007: Web Analytics

WebMarketCentral

You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? And how can you most effectively use web analytics to make productive changes? Personally, I'm skeptical. Does Your Web Site Need a Workout?

How Service Businesses Can Use Social Media

My Travels on the Net

I just came out of the session on SEO and Social Media Marketing. Although I wanted to slam my head against table because the chummy, clubby-ness of the panelists, I did manage to get one nagging question answered. On the surface, social media seems like a natural fit for service professionals. If you write good content, people vote for it which gets exposure for your website. The problem with social media is that the “linksters” voting on social media sites are typically young men (and to a lesser degree women) who are highly technically savvy.

3Types of Searches and How They Affect Professional Service Firms

My Travels on the Net

I'm at the Search Marketing Expo in Santa Clara this week. Most of the seminars and panels are biased toward product driven companies so I will be posting short blog entries on material that with be of use to professional service companies. This morning at a panel discuss “The Blended Search Revoultion”*, Raju Mathotra of Microsoft, discussed the three main ways people search. Find – The searcher is looking for a specific answer to a specific question. i.e. driving directions or movie times. Discover – The searcher has a clear need but is uncertain about next steps.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Smart Marketing: Debunking the 24 hour small business marketing plan

Smart Marketing

there's a popular trend in small business marketing today to tell people it will take a ridiculously short amount of time to complete something. for example, if i say you can have rippling abs in 24 hours, now i've got your attention