Sat.Jul 23, 2016 - Fri.Jul 29, 2016

The Effective Marketer

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.

How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That

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3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. We had a memorable time sharing ideas, and research. thought Frank had a practical approach to aligning sales and marketing. Writers Note: I edited this interview for length and grammar only. Brian: What inspired you to write about Aligning Strategy and Sales? Frank Cespedes. Question 1.

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. Marketing Video Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Data In. Data Out. The Secret to Data Driven Marketing

It's All About Revenue

You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." What matters is understanding where the data is. Need customer contact details—where is it stored? Data in.

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AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company? Check out the full benchmark report here , which includes data for six industries.).

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I discuss the meteoric growth of Pokémon Go and the intriguing opportunities it may present for marketers. Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. This week’s show.

Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […]. Content Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands. Fast forward to 2015.

[Ebook] 3 Best Practices for Your Mobile Marketing Strategy

Modern B2B Marketing

Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Looking at the pictures below from popular films and television shows over the past decades, what do they all have in common?

28 of the Best Instagrams to Follow for Design Inspiration

Hubspot

What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. Neil A.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They don’t tag new subscribers so they can evaluate their list-building tactics later. Don’t buy subscribers.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Confessions of a Content Creator: I Don’t Care About Data

B2B Marketing Insider

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism?  Brain: Uhhh, no?  Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. said it. Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, […]. Content Marketin

Why Quality Wins the Internet

B2B Marketing Insider

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out? Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something. Maybe you […]. Content Marketing

10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]

Hubspot

Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. And dare I say fun?). But there are a whole lot of cool things you can do in Gmail that not a lot of people know about. What other tips do you have for being a Gmail power user?

How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. When it comes to finding the backbone of e-commerce – the software to run it – there is a lot to consider and prioritize before moving forward with any solution. That is an easy one, ALWAYS. Can you highlight some best practices for companies considering an e-commerce platform?

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

6 Overlooked Ways to Win More New Clients

Hubspot

Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? Strategies for Winning More Clients. 1) Make sure they're worth it. So what's an agency to do?

10 Proofreading Tools To Make Your Blog Posts Shareable

B2B Marketing Insider

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will […].

The Seven Best File Sharing Tools

Webbiquity

Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., Google Review Count:  699,000.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Unfortunately, I don’t really need to introduce the idea of spam to you. How CAN-SPAM Works, and What it Requires. No deceptive or misleading subject lines. Wrong. .

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Predictive Toolbox: How To Use Predictive in B2B Marketing

Radius

Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. Marketers find themselves asking important questions about their audience as they invest in new technologies and tools to gather better insights and data. At Radius, we believe Predictive is the answer. – Click to tweet.

Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

B2B Marketing Insider

When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to […]. Content Marketing

Growth Strategy for Professional Services Firms

Hinge Marketing

We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy. Sure, it’s more of a feel-good strategy than an effective one. But everyone wins. Except the firm. Let’s get started! Yikes.

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15 Oh-So-Sweet Examples of Chocolate Packaging Designs

Hubspot

Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creative s to experiment with unexpected concepts and show off their design chops. Since packaging actually has a real impact on how we perceive taste , these 15 examples of chocolate brands must be absolutely delicious. Image Credit: Nendo. 2) Fat Pig Chocolate.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How the Personality of a CMO Compares To Others In the C Suite

It's All About Revenue

Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. Help or Hinder? The Boardroom.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. Should Facebook be regulated? Or, is it?

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Why Bother With Email Marketing?

Haley Marketing

Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. (1). 91 percent of U.S. You bet!

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B2B Marketing Calls-to-Action: Best Practices by Channel

B2B Marketing Insider

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […]. Content Marketing

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises. Through the window, the morning light shone in, and I sat quiet, alone, and focused. I was gearing up for what felt like the biggest campaign of my life—yet again. The Prodigal Marketer Returns.