Sat.Aug 27, 2016 - Fri.Sep 02, 2016

The Effective Marketer

Trending Sources

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

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Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan. It is really, really hard to get content to move.

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This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. This week’s show. Recorded live on August 22, 2016; Length: 59:06). Download this week’s PNR This Old Marketing podcast.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. Well, not exactly. Social Media Can Be a Valuable Barometer.

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ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. Enjoy! TLDR (Too Long; Didn’t Read).

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5 Ways to Be a Content Guru

B2B Marketing Insider

What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]. Content Marketing

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Tie Your Content Marketing into Your Account-Based Marketing

Act-On

Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra? So ABM is thriving, being adopted by B2B companies left and right. As it ends up, the two practices are highly complementary. It is.

The absolutely epic Periodic Table of Marketing Signals

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. Right? Marketing Signals: Bridging a Critical Gap. print, TV, radio).

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” ” It’s a good question, and one that’s simply explained without jargon. But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others. Finally, I found it.

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The Evolution of Virtual Reality [Infographic]

Hubspot

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise , a front row seat at a Paul McCartney concert , an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible. Video Pop Culture Daily IGSS

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

6 Effective Facebook Marketing Strategies for Ecommerce Stores

Opentopic

– In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition. So how do you best draw attention to your own e-commerce store? The post 6 Effective Facebook Marketing Strategies for Ecommerce Stores appeared first on Opentopic. Marketing - eCommerce

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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. video that converts needs to be clear in its goal. What do you want this video to accomplish?

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Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old. Like this post?

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16 of the Most Creative Business Card Designs From Agencies

Hubspot

The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. Image via Aurora. 2) Chomp. 11) Tricota.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Manulife Goes Deep With Artificial Intelligence

Opentopic

finews.asia – Financial services group Manulife is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» Manulife’s Lab of Forward Thinking (LOFT) is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» This collaboration is part of a strategic effort to leverage best-in-class products and accelerate business adoption of innovative technologies. The post Manulife Goes Deep With Artificial Intelligence appeared first on Opentopic. Marketing - Financial Services

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17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Mind-blowing stuff, people. I'll wait.

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Lead Generation Advice You Need To Know

Opentopic

pureleverage.com – Create landing pages specific to your digital advertising campaigns. landing page tailored to the source of the visit is much better than a generic one. Do you want to know how to bring new customers to your enterprise? If so, comprehension of lead generation is essential. The article below will provide great food for thought that. Brands & Marketers

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How to use Google Analytics audience data to make media and marketing decisions

Opentopic

– Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the. The post How to use Google Analytics audience data to make media and marketing decisions appeared first on Opentopic. Brands & Marketers

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Importance of Personalization

Opentopic

– You’ve seen them in retail store fridges, on TV, in customers’ hands: bottles of Coca-Cola embellished with names like Rachel, Laura, and Dan. As part of its “Share a Coke” campaign, the brand personalized its labels with some 250 popular names. And according to The Wall Street Journal, the effort “reversed a decade-long decline in U.S. Coke consumption.” ” We’ve. The post The Importance of Personalization appeared first on Opentopic. Marketing - eCommerce

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Data is the Key to More Engaging Relationships with Your Customers

It's All About Revenue

In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Consumers have neither the time nor the energy to absorb every message that companies deliver to them each day. There is simply too much information out there to digest it all at any given time.

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Seven ways artificial intelligence can be used for marketing https://opn.tc/mhbjy #AI #ArtificalIntelligence

Opentopic

clickz.com – This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. Although AI still has limitations, forward-thinking brands are. The post Seven ways artificial intelligence can be used for marketing https://opn.tc/mhbjy mhbjy #AI #ArtificalIntelligence appeared first on Opentopic. Brands & Marketers

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How to Create a Social Media Marketing Strategy

Opentopic

– Let’s be realistic: hoping to increase clicks and conversions using various social media platforms with no fundamental strategy is like storing water in a broken container. It simply won’t work. However, with countless social media channels competing for your business, how can you focus all your energy on the platforms that get you the most interaction and clients? The post How to Create a Social Media Marketing Strategy appeared first on Opentopic. Brands & Marketers

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

It seems like every week something new happens on Facebook Live video. The latest major flashbulb moment was when hundreds of thousands of people tuned in to watch some dude scale Trump Tower in New York using suction cups. The power and intrigue of live video is well-understood, but exactly what enterprises should do with the live video trend is not. nofilter. No Need to Change the Channel.

New Facebook Marketing Research Shows What Works : Social Media Examiner

Opentopic

Are you wondering what works with Facebook and what’s a waste of time? There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Here are five noteworthy Facebook findings we uncovered from the latest published research. #1: 78% of U.S. Facebook Users Are Mobile Facebook is at the center of a sizable shift to. The post New Facebook Marketing Research Shows What Works : Social Media Examiner appeared first on Opentopic. Brands & Marketers

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Importance Of Videos For Your Ecommerce – Digital Marketing Trends

Opentopic

– Power your ecommerce with videos that leave your visitors with open mouth Although the production of high quality videos for e-commerce website can be difficult considering how expensive the equipment and specialists, no doubt that the investment may be worth much worth. In fact, then we speak about the importance of videos for Ecommerce and why its adoption. The post Importance Of Videos For Your Ecommerce – Digital Marketing Trends appeared first on Opentopic. Marketing - eCommerce

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5 Mobile Marketing Methods To Build Your Ecommerce Brand – Dub News – More News, Less Clutter

Opentopic

dubnews.com – Instagram for Business: How to Build an Audience of Followers for Your Brand Nexternal – Your Brand is Your Passion. eCommerce is Ours. The Nexternal eCommerce Platform – Your Brand is Your Passion. eCommerce is Ours. eCommerce Tips That Will Double Your Sales Right NOW. From Private Label To Brand How To Start A Business With No. The post 5 Mobile Marketing Methods To Build Your Ecommerce Brand – Dub News – More News, Less Clutter appeared first on Opentopic. Brands & Marketers

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

3 Ways to Create Customer-Driven Content

SnapApp

Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.

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