10 Do’s and Don’ts of Partner Marketing Programs
The Effective Marketer
SEPTEMBER 25, 2012
I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. It is interesting that once you’ve been on the consuming side of things you get a different perspective. I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would lik
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