The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Problem is, many research papers contradict each other. A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U.

Viral Marketing 125

Viral Marketing Social Networks Content Network Marketing 125

The Effective Marketer

APRIL 19, 2012

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. A recent survey by CMO.com shows that fewer than 20% of marketing respondents have full confidence in what should be fundamental abilities, including measuring overall campaign effective

Effectiveness 115

Effectiveness Allocation Marketing Analytics Tools Marketing Management 115

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Utilize “Brand Pulsing”: weave your brand throughout the ad instead of placing it front and center. Example is the “Happiness Factory” video for Coca-Cola. 2.

Viral Marketing 131

Viral Marketing Ads Eye-Tracking Video Marketing 131

The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. 1. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to.

Planning 154

Planning Advertising Channels Paid Search Agency Content Marketing 154

The Effective Marketer

APRIL 10, 2012

What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? Well, not so fast. I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. But, when it comes time to actually execute, something is missing.

Email Marketing 137

Email Marketing Campaigns Marketing Automation Services Landing Pages 137