| | | The Effective Marketer | | | | 5 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JANUARY 31, 2012 The Danger of Automatic Feeds in Social Media Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors. Fully automatic feeds publish to a social media platform without any human intervention. Semi-automatic feeds require intervention. Redundancy. | THE EFFECTIVE MARKETER JANUARY 26, 2012 Proven Tactics to Increase Blog Traffic Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Participate in Q+A Sites. | | | | | |
| THE EFFECTIVE MARKETER JANUARY 24, 2012 Your Content Marketing Mandate: Just Do It! I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed? You have probably heard (or thought yourself) a few more, I bet. Simple Content Marketing Strategy. Yes, creating content is difficult. | THE EFFECTIVE MARKETER JANUARY 17, 2012 The Blogger’s Guide to Online Marketing Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. Features and Freebies. | THE EFFECTIVE MARKETER JANUARY 19, 2012 Listening to Your Customers In the Digital Age “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out. This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. | |
| | | | |
| |
|
| |
