| | | The Effective Marketer | | | | 2 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER SEPTEMBER 20, 2011 How An Old School Product Leveraged A New Mobile App It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it. Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article. | THE EFFECTIVE MARKETER SEPTEMBER 12, 2011 It’s All About the Landing Page Surprising results from eConsultancy’s recent survey on the use of QR Codes showed that: 64% of consumers don’t know what QR Codes are. Of the consumers that know what QR codes are, only 11% have used them. Of those that have used QR codes, 20% think they don’t really offer any advantages and don’t expect to use them in future. Yikes! The survey goes on to point out that marketers have to be innovative and think outside the box when it comes to using QR Codes: “Don’t rely on QR codes alone. How Good is Your Landing Page? It’s typical, really. | | | | | |
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