Deconstructing an Email Marketing Campaign
The Effective Marketer
APRIL 10, 2012
What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? Well, not so fast. I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. But, when it comes time to actually execute, something is missing.
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