Sat.Feb 11, 2012

The Effective Marketer

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SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

The six elements of human behavior that drive social media

grow - Practical Marketing Solutions

You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ”   Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore , a Managing Partner at Viapoint. Altruism. Hedonism. Homophily. Memetics. Narcissim.

Super Bowl 46 – By the Numbers

Fearless Competitor

When I found this great post at Mashable by Charlie White, I thought it perfect for the weekend after the Super Bowl. But since I live in the NYC area, I’m a big Giants fan and am thrilled that they won. You can read the original post here. Super Bowl 2012 is in the books and we can recap. It’s a weekend of superlatives, with astonishing numbers swirling around those brave warriors on the field. In the  Super Bowl , everything is larger than life. Instead of a dozen TV cameras for normal football game broadcasts, NBC rolls out 57 cameras. billion of them in one day. Want more? TV history.

Top Internet strategy, marketing and technology links for the week of February 11, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Three Tricks for Getting Your Lead Gen Program Where You Want It To Go (Marketing Profs). Elements for a Successful Marketing Program Mix (FutureLab). Spin Sucks).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.