Tue.Nov 29, 2011

The Effective Marketer

Trending Sources

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. He tells you WHY they excelled, and WHAT the results were.

5 Steps To Get Your Social Media Game On

B2B Marketing Insider

Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! In this post, I will tell you about my own journey, documented for all to see, as well as some new tips and tricks to help you get started… Step 1: Define Your Objectives. But ask yourself the big questions.

The art of writing the perfect blogger pitch

Biznology

Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. Chris.

Savvy Toolkit - MLT Creative's eBook on Guest Bloggers

Savvy B2B Marketing

Savvy B2B loves Guest Bloggers! We love making new friends, reading the great content they provide and offering a skill set, topic or voice to our blog that is unique and different. Since our launch in April 2009 we have featured over 40 different guest bloggers. Later in the week we will be sharing a "best of" from the guest bloggers we have had the pleasure of working with.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Awesome Examples of Engaging Social Media Campaigns

Hubspot

So you want more Twitter followers, eh? You want to increase your 'likes' on your Facebook business page ? Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand. Below is a list of 5 awesome examples of brands that have effectively used social media to engage with their fans and followers in fun, unique, and brand-centric ways.

Inbound Marketing: A Square Peg in a Round Hole?

Digital B2B Marketing

Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs. Period.

4 Critical Ways Google+ Is Changing Search

Hubspot

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Since then, Google has slowly rolled out updates to how Google+ and +1 impacts search results, and these little changes are starting to add up. Connect with HubSpot

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. For me, a journalist, this came as a jolt. Use your head. love that!

Who Says Geeks Aren’t Social?

Content Marketing for BI

Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. And, 84% visit corporate blogs for professional purposes and one-third of those contacted the technology vendor for more information after visiting.

Inbound Marketing: A Square Peg in a Round Hole?

Digital B2B Marketing

Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs. Period.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Using Twitter for Effective Media Relations

Sazbean

The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to a pitch and ask you to send an email. So how do you get their attention? Over the past year or so I have been using Twitter to contact journalists. – Using Twitter for Effective Media Relations by Keredy Andrews. News & Notes

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12 Tips to Instantly Enhance Video Production Quality

Hubspot

Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. But getting people to sit through your videos can be challenging, considering 33% of viewers say "no thank you" and move on after watching just 30 seconds. 44% lose interest and leave at the 1-minute mark, and 60% bail on your video after 2 minutes. Focus.

Social Media Influencer Outreach Brand Ambassador Case Study – All Nippon Airways #ANALAX

WindMill Networking

As consumer brands try to establish themselves as social brands, one of the missions they have in social media is to have their message go viral or spread by the so-called “influencers” that presumably exist in social media. Let’s first talk about what is becoming a common type of influencer outreach these days: Klout Perks. You bring the experience to the party! Please chime in!

Should You Say YES or NO to Social Media?

Great B2B Marketing

Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer.  The The speaker at the event mentioned social media and the guy immediately stated, “I hate social media.  I know social media would be good to help me sell books but I’m not sure if I can bring myself to do it.  What do you advise?”.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The top 50 in sales lead management: Times almost up. Whom do you pick?

Fearless Competitor

TIME IS ALMOST UP! Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. . Because the  Sales Lead Management Association  (SLMA) closes the polls at Midnight Pacific Time ( UTC-8 ) tomorrow. So vote now! Both members and non-members can vote. Or use the link below. link]. Thank you.

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2011 Top Sales & Marketing Awards Nominations

ViewPoint

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. Now in its second year, the Top Sales & Marketing Awards combine peer voting with a judging panel of industry experts to recognize leading sales and marketing books, articles, thought leaders, solutions, resources and tools. target="_blank">. target="_blank">.

The 8 Best Link-Building Tactics to Boost Off-Page SEO

Hubspot

In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy. All set? Great! an inbound link.

Iron Mountain Cost Savings Advisor Interactive White Paper

The ROI Guy

Iron Mountain needed to better connect and engage with busy executives, to help these prospects understand the potential risk mitigation and costs savings from improving eDiscovery best practices. Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Formulas for B2B Marketing

Modern B2B Marketing

by Maria Pergolino When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their techniques can get pretty complicated. Online B2B marketing efforts don’t have to be convoluted and complicated. Do you know the answers? Website + SEO = Good. The trifecta.

Want great posts on your business blog? …read this

EMagine B2B Blog

By now, I’m betting that your B2B has taken our advice (along with that of most of the known marketing universe) and started a company blog.  If so, that’s a great start!  But now comes the challenge of making it good …or at least good enough to attract new readers, maintain a growing core of [.]. B2B Web Strategy Blogs, Blogging

Great writers wanted

Fearless Competitor

Do you want to write a guest post for us? Several asked recently if we accept guest posts at Fearless Competitor. We do. . But unlike some bloggers, we don’t dictate post length or topic. We have one and only one rule for guest posters: Great writers wanted. Scott Stratten of Unmarketing said it best. want writers who create posts so good that  cars pull to the side of the road.

The Death of Email Marketing

Tomorrow People

Why your email marketing campaign doesn’t need inbound marketing. So you send out emails on a regular basis. But you’ve heard that inbound marketing may well be able to boost the results it’s bringing your business. Here are three reasons why your email marketing doesn’t need inbound marketing: 1. If you’re happy with one-off blasts that get patchy results. Can you measure the exact return on investment you’re getting from those email blasts? No problem if you don’t need a return from your marketing.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

VIDEO: World of Social Media 2011

Client Bridge

From VideoInfographics.com, here's a video with the latest facts and figures about social media. Watch on YouTube

Are You Trying To Get Your Inside Sales Reps To Be A Clone Of You?

Sales Prospecting Perspectives

As I’ve mentioned on many occasions, I’ve never been much of a fan of micromanagement. Whether I’m the micromanagee or micromanager - it never really made sense to me. The best managers I’ve worked with over the years made me feel as if they never managed me at all. That may seem like an odd statement since it would seem pretty obvious to me that you look to your boss for direction, but there is an art to coaching your inside sales reps with the goal of making them feel truly empowered. So how would you describe yourself as a manager?

Congratulations to the Winner of our Patriots Tickets Giveaway

SnapApp

Here's the moment you've all been waiting for! winner of 2 Patriots Tickets ?to this Sunday's ?Pats Pats vs. Colts game ?is? Joselin ?Mane Mane ?from? BostonTweetUp.? Congratulations to Joselin who scanned a QR Code & entered at our booth this past September at the? Web Innovators ?Conference. Conference. Send Joselin a congratulatory tweet? JoselinMane ?- remember, he does have? tickets. Thanks to all of you for your entries and for sharing our Pat's Ticket Sweepstakes with your friends. In fact: 33% of you shared ?our our sweeps with your social networks. 3 new visitors? for each share.